Jonny is Managing Director of Drink Dry UAE, a role in which he has been instrumental in leading the rapid growth of the alcohol-free drinks sector across the region of the Gulf Cooperation Council.

As a business, Drink Dry are recognized for elevating 0.0% beverages to a premium standard across the Gulf’s hospitality, retail and e-commerce landscape, and Jonny himself is a passionate advocate for choice and inclusive drinking culture. 

A self-confessed 'drinks geek', Jonny loves to explore what is new and upcoming across all segments of the beverage market and is looking forward to bringing his hands-on regional and international expertise to judging at WAFA.