What the Trade Says

It was great to see a tasting of NA being developed with jury members who are real specialists in this market. With the World Alcohol-Free Awards, non-alcoholic drinks are being seen as what they are: great drinks for everyone at any time. This competition gives the consumer a great orientation and the ability to choose the right product for their own taste.

Frederic Chouquet-Stringer, Founder and MD, Zenotheque

The awards have been a great marketing boost for us - I especially have seen some traction for our Gold winners Loxton Brut and Not Guilty Pinot Grigio. It has spurred us on to expanding into the US.

Darrin Mak, Director of Sales and Marketing, Malinda Wines, Canada

Showcasing the medals from the World Alcohol-Free Awards on our bottles clearly conveys the exceptional quality of our wines to consumers. It celebrates our achievements, reinforces trust in our brand and, encourages customers to buy with real confidence.

Nerea Vilchez Gil, Global Trade Marketing Manager, Torres

Entering WAFA has become a yearly tradition for Clausthaler — it’s the most credible and comprehensive awards in the no/low category, celebrating what truly matters: the quality of the liquid.

Robert Karsten, National Account Manager

I run an online boutique in the Netherlands, and this competition provides me with an opportunity to select the best alcohol-free drinks, connect them with a larger audience of consumers and spread the AF word even further.

Marielle Timmermans, Owner, Amavine

This is the most professional and dynamic competition in the global alcohol-free sphere. The calibre of judges involved, and the sheer quality level of the entries, is testament to the trust and respect that all of the companies who are involved with WAFA put in its expert organisers and their rigorous and well-oiled competition.

Matthew Jukes, Founder, Jukes Cordialities

WAFA was a very well run competition, with good communication from the organisers and great coverage of the results. The beauty of this competition is that it is dedicated to Non-Alc adult beverages, so for us to come out on top with our Ara Zero Sauvignon Blanc gave us huge confidence that our products are world class. We used the results video to share with trade customers, and used the trophy winning roundel on all of our sell sheets and social media. Our trade customers were very receptive and confident as to the results from this competition.

Richard O’Brien, Commercial Sales Manager, Giesen Group

WAFA medals on drinks really helps them stand out from the hundreds of products we sell in our Caves all over France, and encourages our customers to try new things.

Jerome Cuny, La Cave Parallele, France