Emily is the founder of the lifestyle brand and community Sober & Social, empowering and inspiring a hangover-free lifestyle through events, a membership and brand partnerships.

Her own passion for alcohol-free drinks began back in 2018 and she is always looking for great new venues or cocktails to showcase the joys of hangover-free living. She has been featured in Vogue, Glamour and Women's Health.

Emily's favourite pastime is playing table tennis., though she also gets excited by the CBD and aperitif categories. 'The rich flavours, complexity and wellbeing benefits can convert even the biggest AF cynic,' she says.